We are a bunch of misfits shaking up insights, cultural understanding and the wisdom of the crowd.
When the marketing community read Daniel Kahneman, we read thousands of biographies about outsiders.
When brands said people wanted to create dreams, we said that dreams are dead.
When commentators said masculinity was dying, we said the alpha male was just asleep.
When trend organisations followed Hoxton, we followed Oldham.
When political consultancies said Brexit wouldn’t happen, we said it would.
When liberals said conservatism was rising in the US, we said it was retreating.
When fashion brands were focusing on perfection, we were focused on imperfection.
When the media said the election was to close to call, we said the red wall would crumble.
We challenge! We burst bubbles! We embrace imperfection! We shift the cultural lenses! We seek difference! We create change!
We read the pulse of modern Britain and an ever-changing more complicated world.
WE ARE THE OUTSIDERS
We are a bunch of misfits shaking up insights, cultural understanding and the wisdom of the crowd.
When the marketing community read Daniel Kahneman, we read thousands of biographies about outsiders.
When brands said people wanted to create dreams, we said that dreams are dead.
When commentators said masculinity was dying, we said the alpha male was just asleep.
When trend organisations followed Hoxton, we followed Oldham.
When political consultancies said Brexit wouldn’t happen, we said it would.
When liberals said conservatism was rising in the US, we said it was retreating.
When fashion brands were focusing on perfection, we were focused on imperfection.
When the media said the election was to close to call, we said the red wall would crumble.
We challenge! We burst bubbles! We embrace imperfection! We shift the cultural lenses! We seek difference! We create change!
We read the pulse of modern Britain and an ever-changing more complicated world.
WE ARE THE OUTSIDERS
Participants of Market Research Commissioned by The Outsiders – Version dated 16 May 2023
The Outsiders, trading as SLS Insight, with registered office at 24 Manhood Lane Sidlesham, Chichester, West Sussex, England, PO20 7LT with the company number 10667327.
The Outsiders is known in this document as “The Outsiders”, “we” and “us”
This Data Protection Policy details how we process your personal data in accordance with the Data Protection laws in the UK and the EU General Data Protection Regulation (GDPR).
The Outsiders distinguishes between:
Personal data collected, used, stored and transferred by us may include:
Personal data is collected by us directly when you communicate with a member of The Outsiders team in person, by phone or email. It is also collected through our third party market research (recruitment) agents, when you communicate with them in person, by phone or email.
We use your personal data in the following circumstances and relying on the following lawful basis for processing:
Purpose/Activity | Type of Data | Lawful Basis of Processing |
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Market research purposes |
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To administer our business |
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If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.
If and when changes are made to this privacy policy participants will be provided with an up-to-date copy of it at the research event they participate in with The Outsiders.
Please note that your personal information will not be passed to any third party organisation for marketing purposes.
The Outsiders have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way. Access to your personal data is limited to only those members of the The Outsiders team, freelance advisers, business partners and suppliers who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
Some of our external suppliers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA. Where we use providers based outside the EEA, The Outsiders requires them to provide similar protection for personal data as it has in the EEA.
Your personal data may be shared with third parties for the following purposes:
Type of Recipient | Reason |
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Within The Outsiders | Depending on our Client’s requirements, it is likely to be necessary to share your personal data with The Outsiders team of freelance market research specialists. |
External market research agencies | Depending on our Client’s requirements, it may be necessary to share your personal data with market research agencies, in order for them to complete the market research we have assigned to them. |
Third party contractors | Your data (in particular, the consent forms you sign when you agree to participate in market research) will be retained by our external auditors in order to confirm participant expenses in our financial records. |
These companies are required to ensure appropriate security measures are in place and maintain the confidentiality of your personal data, and to use your personal data only in the course of providing such services and in accordance with our instructions.
The Outsiders retains your personal data for up to 1 year following the completion of our contractual relations with our Client. Our external auditors will retain your consent forms for 7 years from the date of audit to which they relate.
After this retention period, if there is no other on-going Client relationship need to re-access your personal data it will be securely deleted.
You have the right to (among other things): request access to your personal data; request correction of your personal data; or request deletion of your personal data.
If you have any questions or complaints relating to how we use your personal data, or if you wish to exercise any of your rights regarding your personal data, please contact us by emailing info@TheOutsiders.co.uk. We will respond to you as soon as is possible. The length of time will depend on the type and complexity of the request, but you will receive a response no later than one month from the initial request.