We are The Outsiders, we understand what it is to be on the Outside(Our founder is disabled). We are on a mission to help bring the outside in. Consumers on the whole believe in diversity but they dislike tokenism. Our research with diverse audiences helps brands understand how they can connect with different audiences in an authentic manner or improve their offerings to make their outlets or even companies a better place
We conduct research with diverse groups in order to understand pressures, barriers and view on communications. We have conducted research both in the UK and globally.
We use experts interview, semi ethnographic research and traditional methods to unlock the above.