Working Class Research

Exploring the Mass Mainstream

The recent Brexit campaign has woken up the marketing community:

“The Remain campaign failed because adland and the media failed to hear the emotional soundtrack of life in England outside the M25 and there are serious lessons for brands beyond the referendum.”

Head of Marketing, The Mirror

But we are a different kind of agency.

  • We are not trapped in a ‘Hoxton bubble’.
  • We connect and understand the needs and desires of everyday people.
  • We understand the drivers of behaviour change and blend together academic rigour with strong commercial understanding.

We are seen as one of the country’s leading experts in understanding respondents  Mass Mainstream and from working class (C2D) backgrounds .