The world has changed: over the last few years we have seen some major earthquakes: Brexit, Covid, war in Ukraine, the Cost of Living Crisis, re-election of Trump, and the shifting Overton Window towards Right Wing Populism. What was once predictable is now more or less unforecastable.
It is vital, as marketers, strategists and campaigners, that we are ‘in tune’, not only with our consumers, but also with cultural undercurrents. We have to, not only observe and understand the mood of the nation, but also learn from cultural currents.
The Outsiders established the Cultural Insight Forum to facilitate discussion and debate on cultural issues.
We have had amazing speakers on topics such as Britishness, Why the Working Class voted for Brexit, Why the Working Class voted Conservative, Anger in UK society, Diversity and Trust in UK society.
Below are a selection of filmed talks from the Cultural Insight Forum, including some of our own self-funded talks.
