Gen Z, the Nation’s influencers
The Outsiders have run Leo Burnett’s Pop Pulse work, which explored how Gen Z influence other generations.
Gen Z are so often treated as a segment – a niche to decode rather than a force to understand. As the home of Populist Creativity, we couldn’t help but question that. What if their influence runs deeper and wider than we think?
So this time, we’ve gone beyond the feeds to explore the Gen Z sphere of influence – listening to them and the people around them – to see how far their ideas, instincts, and energy ripple through the rest of the nation. What we’ve uncovered has reshaped how not only how we see Gen Z ’s influence as a cohort – but how brands need to think about influencing the nation from here on.
More information can be found at leoburnett.co.uk.
