News

The Outsiders and NGO Resilience & Reconstruction have been featured in ‘Some of the best media research of the year’ in The Media Leader UK for our self-funded research on ‘Right Wing Populism: The Shifting Overton Window’.

This is part of The Outsiders and Resilience & Reconstruction series of research looking at the intersection between media, democracy, trust and disinformation

Other forthcoming work in this series includes: ‘Conspiracy Theorists' and Tommy Robinson fans' attitudes toward Digital ID Cards’. Report coming out next week. Also ‘The Disinformation Landscape: UK Public Attitudes Towards Russia’s Invasion of Ukraine (the Big War)’, exploring RussianMORE...

The Outsiders have run Leo Burnett’s Pop Pulse work, which explored how Gen Z influence other generations.

Gen Z are so often treated as a segment – a niche to decode rather than a force to understand. As the home of Populist Creativity, we couldn’t help but question that. What if their influence runs deeper and wider than we think?

So this time, we’ve gone beyond the feeds to explore the Gen Z sphere of influence – listening to them and the people around them – to see how far their ideas, instincts, and energy ripple through the rest ofMORE...

Understanding the Populist Moment in Today’s Britain.

On Wednesday, 22 October 2025, the Market Research Society’s Social Equity Group hosted Flags, Fears and Friction, a free public webinar examining how national identity, belonging, and social division shape the current cultural climate in Britain.

Steven Lacey joined the panel to discuss insights drawn from our recent collaborative research with The Outsiders on the emergence and evolution of Far-Right and Right-Wing Populist movements. His contribution explored how narratives of grievance and belonging coalesce into political identity and cultural mobilisation.

Steven outlined eight typologies shaping today’s populist-right ecosystem and unpacked their shared drivers:MORE...

We survey the cultural, emotional, and ideological landscapes of the modern Far Right in Britain.

This publication introduces the foundations of our ongoing collaboration with Resilience and Reconstruction, examining the cultural, emotional, and ideological landscapes of the modern Far Right in Britain. Far from being a unified movement, it is a coalition built from fragments—eight tribes bound by grievance, nostalgia, and distrust rather than shared vision. Fractured maps these intersecting networks and the narratives that lend them momentum across social and political space.

Fear. Nostalgia. Anger. Suspicion. These are the threads holding together the Far Right. But if you pullMORE...